4 Ways to Convert More Customers and Make More Sales

If you’re an online product based business, your website is everything and there are some ways to use it very strategically to convert more customers and increase not just sales - but overall profits. While you don’t have to get everything done at once, you won’t want to miss any of these pieces. Set yourself up for success with a well-rounded, operating website and strategy plan.

Seamless Shopping Experience on Your Website

What is your customer's experience like when they arrive at your website? Is it a positive experience? Are things clear and streamlined? Do they know what you want them to buy? Is it easy to learn about the product? Are your product descriptions thorough and helpful, including measuring charts if needed? Are the photos high quality and representing your brand and mission well? Is the checkout process quick and easy with few barriers? 

Strong SEO Strategy

Your SEO (search engine optimization) is key for potential customers to find you. Know the words and phrases that your customers would type into the search engine and begin integrating them into your website. Use the searchable key words and phrases on your homepage, product descriptions - and in blogs and blog titles for an even higher SEO reach.

Capture Emails with an Opt-In or Discount Code

When a new customer lands on your website they can get the option of signing up to get a discount code for their first purchase. This will also capture their email to build your list.

Create an Email Marketing Strategy

Not only do you own your email list and website, unlike your Facebook group and social media, you can leverage these things to be the biggest ways to create higher sales. Email marketing can be part of your sales strategy increasing your profits and creating long term relationships as an online shop. You can use a mixture of automated and non-automated emails based on the strategy you come up with.

As your business grows, so do your responsibilities and your finances can fall by the wayside, but without good bookkeeping, nothing else is sustainable. We can take that off your plate, while you focus ON your business. Get a free bookkeeping estimate!